80's style exercise class takes South Centre Mall shoppers by surprise
Shoppers Drug Mart® joins forces with the Alberta Cancer Foundation for a brand new Weekend to End Women's Cancers™
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Highlights from today's impromptu exercise class

Shoppers Drug Mart/Pharmaprix becomes official national title sponsor of WEWC

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For Immediate Release

Media Contact:
Kate Harbinson
Calgary (Jan 20, 2010)

  • A lively demonstration for freedom from women's cancers took place today at South Centre Mall in the Centre Court today when an 80s themed exercise class of 40 people took shoppers by surprise and officially kicked off the 2010 Weekend to End Women's Cancers benefiting the Alberta Cancer Foundation (formerly known as The Weekend to End Breast Cancer).
  • As the group warmed up to Olivia-Newton John's, "Physical," their enthusiasm caught on and a second wave of participants, joined the fun.
  • The "exercisers" were participants committed to walking July 24 and 25 in Calgary with teammates from the Alberta Cancer Foundation and Shoppers Drug Mart.
  • Similar demonstrations took place in Vancouver, Edmonton, Toronto, Montreal, and Ottawa.
  • One in seven Alberta women will be diagnosed with breast or gynecologic cancer in her lifetime. Previous Walks demonstrated that walkers can drive progress against breast cancer, the new Weekend harnesses that energy to address all women's cancers.
  • Also new this year...
    • An exciting new national title sponsor, Shoppers Drug Mart.
    • A 30 km, one-day walking option for those who cannot, for whatever reason, complete the epic 60km, two-day event.
    • The new Weekend also has options to designate donations to overall discovery through research, or to designate to a specific women's cancer.
  • In its history the event has allowed the Alberta Cancer Foundation to invest more than $24 million in research and programs, including the purchase of two mobile digital mammography clinics for rural Alberta and digital mammography equipment in Edmonton and Calgary. More information is available at www.endcancer.ca
Linda Mickelson, CEO of the Alberta Cancer Foundation
"Today's event was an exciting launch of a brand new Weekend. It was fun and at the same time, a statement that we are not going to stop until we are free of all women's cancers. I encourage everyone to visit www.endcancer.ca and join us in stepping up to the challenge."

"The Weekend has had a profound impact right here in Alberta. 2010 is going to be even better thanks to the leadership of our national title sponsor, Shoppers Drug Mart.

Lorna Mutzbauer, breast cancer survivor and Weekend Walker
"As a cancer survivor, today's event warmed my heart. It was a great time and I think we really turned some heads. This event, which was already so great, has been improved and I hope that it will encourage people to go to endcancer.ca and register. Only through sustained action and commitment will others be spared the battle with cancer that my loved ones and I went through."

Mary-Alice Vuicic, Executive Vice President, HR &Organizational Development, Shoppers Drug Mart/Pharmaprix
"Shoppers Drug Mart/Pharmaprix is thrilled to be the national title sponsor of the Weekend to End Women's Cancers. We believe the WEWC is one of Canada's leading fundraising events in support of ending women's cancers and we are committed to that purpose. I encourage you to go to a Shoppers Drug Mart or Pharmaprix location and pickup a "sign up" form or visit endcancer.ca online to register for the walk."

About the Alberta Cancer Foundation
The Alberta Cancer Foundation is more than a charity, it's a movement for cancer-free lives, today, tomorrow and forever.

Supporting research, prevention and care at the Tom Baker Cancer Centre in Calgary, the Cross Cancer Institute in Edmonton and Alberta's 15 other cancer centres, the Alberta Cancer Foundation delivers what its donors want most, progress.


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